Graphic Designer - Visual Storyteller
Passionate about creating clean, functional,
and meaningful designs that connect with people. Looking to collaborate on impactful projects.
Taking Design lightly and yet,
super seriously
Motion
simplicity
monochrome
Typography
people
concept
colors
connection
discovery
expression
contrast
Balance
storytelling
flow
originality
contrast
Motion
Creation
Motion
storytelling
expression
colors
simplicity
concept
monochrome
people
Community
monochrome
Playfulness
Playfulness
concept
Community
flow
Balance
people
Motion
Playfulness
Typography
Motion
Typography
monochrome
Community
Balance
Graphic Designer - Visual Storyteller
Passionate about creating clean, functional, and meaningful designs that connect with people. Looking to collaborate on impactful projects.
Taking Design lightly and yet,
super seriously
From the initial concept to the complete visual language
2025
Newton is a bold and comprehensive branding project for a new, disruptive chair brand. The work includes a full visual identity, a wide range of brand applications, and clear principles of brand communication.. A dream project for any designer.
Branding for a stylish real estate project in Cyprus
2024
Maroni is an inspiring coastal town that speaks for itself. The visual language draws from its serene charm—refined, airy, and full of quiet confidence. A beachfront living experience you can’t wait to step into.
Branding, strategy, and conceptual
for a new and exciting hospitality experience
This project embodies everything design can do: to inspire, connect, tell a story, and create a sense of belonging and fulfillment—not only for the guests, but also for everyone who took part in its creation. From the early strategic thinking to the emotional nuances of the brand experience, every element was crafted to reflect values of warmth, care, and meaning. A brand that feels personal, lived-in, and truly made to welcome.
2023
BConceptual strategy and website development for The Israeli Institute for Hebrew Literature
2024
Outline is an inspiring project that honors and elevates local creation. The site maps the current state of contemporary literature and presents it in an accessible, pleasant, and readable way. It’s a great privilege to provide a platform and pay tribute to those shaping our culture, creating an inspiring encounter between interactive design and the written word.
A rebranding and website design for a landscape architecture studio that creates vision to earth
This is design for people whose every project is a work of art. At the heart of the process was the creation of a website that showcases the studio’s work in a clear, moving, and elegant way. The word “space” became our guiding theme — the concept that drives the studio forward, and the one that shaped the entire creative journey.
2024
Strategy and branding for a boutique hotel in Tel Aviv that feels, like a place beyond the physical realm
Ramat is not just a hotel—it’s a place for good people, truly like a paradise. Rooted in values of connection, love, peace, and brotherhood, a warm and soulful visual language was created to give space to the family story of one man who decided to make the world a better place.
2024
A visual research project that evolved into a book exploring the question: what does optimism look like in a protest space?
2024
My final project began at a time when Israel was entering a period of awakening. What initially felt like the worst possible situation led me to investigate the concept of optimism during times of crisis. To do this, I ventured into the protest spaces, met people, gathered materials, and ultimately compiled them into a book that showcases what optimism looks like at Kaplan.
Product design, branding, and strategy for Cotta, an urban and unconventional home mushroom growing
The project walks a fine line between “super cool” and “definitely not for me” — but there’s nothing good design can’t fix. Born from the desire to bring nature indoors, this decorative mushroom-growing kit is so beautiful, it makes you want to get started right away.
2024
Hit Me Up
Let’s Build
Something Great
Not just a graphic designer,
a storyteller through design.